Tuning Lab by Ro.Nik presents an innovative project in the world of mobile design
On November 14, 2013 the panoramic "Mansarda" restaurant (Ginza project) hosted a presentation of tuning laboratory headed by Ro.Nik showing its first models of carbon design modifications for Vertu Signature S Design phones. Tuning Lab by Ro.Nik is a synthesis of design and new technologies of mobile phones construction that have no analogues in the world.
It was a long time ago that "Mansarda" saw such a large number of successful and interested people. Live music was playing and the atmosphere was that of a real social event. Both Ginza halls were filled up waiting impatiently for the presentation to start. Amid the party, black cloth was removed from illuminated pedestals, and the guests saw the first carbon models, whose merits were discussed by journalist Andrey Solovyev, perhaps the most knowledgeable person in the field of mobile technologies.
No secret that Vertu has always been on top of the world's exclusive mobile telephone design. But the author of Tuning Lab project and laboratory staff decided to take a much greater height. They focused at the enormous potential of carbon, not fully studied in mobile industry. Two years of experiments, four prototypes, hundreds of tests and creation of the new technology. As a result, 16 tuning models today.
This is what technologists team had to say:
"Previously, global brands have used carbon parts of a simple design, straight surface without bending prevailing. Never so small parts have been performed from carbon. Even extreme pressure did not give the desired result. To create more complex parts, we had to invent a new vacuum-mechanical technology. Thus we came up with the original design and strength".
From an interview:
"I've always dreamt of making my own phone. But I don't like doing what I'm not professionally able to do, and I wasn't one hundred percent sure that I can make good software, but I was dead sure I could do such a shell that no one will repeat it and it will be like a bomb, a real exclusive thing!"
"Our idea originally emerged from a project, where a man ordered a Lamborghini LM 002 with most of details made of carbon fiber".
"We have created a technology that allows you to work with the most minimal detail sizes. We have managed to achieve that it is really handmade."
Each model will be assembled by hand and fit only with one telephone for which it is created. It is supposed to release 20 phones of each of the 16 different tuning types. And due to an unprecedented complexity of production the Lab can produce not more than two phones a month.